Salini Rosaline ¹, S. Jothi ¹, J. Reeves Wesley ¹

Affiliations
1 VIT Business School, VIT University, Chennai - 632014, Tamil Nadu, IN

Abstract

Objective: This study aims to investigate the user gratification factors among the high school and under graduate students about the usage of social media. Methods/Statistical Analysis: A structured questionnaire was used for data collection. A total of 516 respondents filled the survey where 256 respondents were college students and 260 respondents were school going, students. Factor analysis approach was used to name the gratification factors and a t-test was performed to compare among the two students community about the usage of social media. Findings: Results of this study states that fashionable, cognitive needs and professional advancement had a significant difference whereas relaxing entertainment and social interaction has no significant difference among the high school and under graduate students. The result inferred from this study shows the positive impact of the usage of social media among the students irrespective of their age. This will help the students to develop their skills, networking, to groom their personality, and also to improving their knowledge on various aspects required for their studies and future development. Application/Improvements: This paper studies the user gratification theory on the usage of social media. Future research can be about the impact of the social media tools using smartphone among the students.

Keywords

College Students, Social Media, School Students, User Gratification.

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Salini Rosaline ¹, J. Reeves Wesley ¹

Affiliations
1 VIT Business School, VIT University, Chennai - 600127, Tamil Nadu, IN

Abstract

Objective: The purpose of this research is to find the current state of using educational technology by teachers in higher education institutions. It also lists various reasons to which the teachers are not able to use educational technology in classrooms pertaining to infrastructural challenges. Methods/Analysis: The research used an online and paper based survey, where the college/university teachers responded to their use of educational technology in classrooms and their awareness about different tools. Data was collected from 19 engineering, 7 management and 8 arts and science colleges. A total of 328 teachers responded to the survey. Findings: The study shows the state of use of educational technology in colleges in Tamil Nadu. It draws upon the various infrastructural challenges that the teachers face on using technology in classrooms. Advanced trainings and follow ups are necessary to improve the present conditions. The teachers are provided only with minimum facilities on use of internet and computers. Application/Improvement: This paper makes a significant contribution to the lack of research pertaining to unknown problems of using educational technology in colleges and universities in India. It gives a clear picture why teachers do not use technologies in classrooms and also suggests solutions to infrastructural challenges.

Keywords

Educational Technology, Higher Education, Teachers, Technology use.

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